What we offer
To optimize marketing efforts and maximize revenue, retailers want to know which products customers are most interested in and which promotional products attract customers into the store.
With heat mapping technology, retailers can view a color-coded map that details the amount of time shoppers spend in specific store areas. This reveals both hot spots and dead zones to optimize promotional items and locations throughout the store.
By layering this data over time, retailers can gain insights into how to best place items in store, and how to design the overall store layout.
Application
Hikvision’s fisheye cameras capture panoramic high-definition images over an impressively wide area, while its heat-mapping function provides a color-coded map. The map's color coding can be used to gather relevant business intelligence to optimize business operations.
With Hikvision heat-mapping technology, fewer cameras deliver more comprehensive views and data than compared to competitors. The installation is also cost-effective, making it ideal for a wide range of retail applications, including shopping malls, box retailers, mom and pop shops, as well as grocers.
Store owners and managers can use Heat Mapping Technology to understand the most popular in-store products, and which locations are gaining the most attention in order to increase the probability of purchase.
Recommended products
Product |
Recommended Model |
Deepinview |
|
Network Recorder |
I series NVR |
hrbaojie.com uses strictly necessary cookies and related technologies to enable the website to function. With your consent, we would also like to use cookies to observe and analyse traffic levels and other metrics / show you targeted advertising / show you advertising on the basis of your location / tailor our website's content. For more information on cookie practices please refer to our cookie policy.
You are using a web browser we don’t support. Please try one of the following options to have a better experience of our web content.
Core Technologies
Discountinued Products
Accessory Selector
Product Selector
HiTools Designer
Hikvision License Activation
Hikvision App Store
