1. 918博天堂·(中国区)首页

      Descripción general de la solución

      La merma va en aumento, los presupuestos se están ajustando, pero los clientes esperan más. Las soluciones de Hikvision para centros comerciales pueden ayudarlo a atraer y satisfacer a un público más amplio con mejores tiendas, una navegación más sencilla y una mejor experiencia de estacionamiento, al mismo tiempo que mejora la seguridad general de manera proactiva.

      solution advanced map
      • 1

        Customer Traffic Analytics

      • 2

        Commercial Display Advertising

      • 3

        General Security

      • 4

        Smart Parking Management

      solution advanced map
      • 1
        Customer Traffic Analytics
      • 2
        Commercial Display Advertising
      • 3
        General Security
      • 4
        Smart Parking Management

      Análisis de tráfico de clientes

      Desafíos

      Atraer y retener el tráfico de clientes es un factor clave para cualquier operación exitosa de un centro comercial. Los gerentes de los centros comerciales buscan cada vez más medios que les ayuden a mejorar sus servicios, evaluar la combinación de inquilinos y evaluar las actividades de marketing.

      Lo que ofrecemos

      Con el sistema de conteo de personas AIoT de Hikvision, el centro comercial comprendería mejor el tráfico de clientes cuando los compradores se desplazan desde la entrada hasta el piso y desde el piso hasta la tienda.

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      Análisis de tráfico de centros comerciales

      Obtenga información sobre el tráfico peatonal y el flujo en todo el centro comercial, evalúe los riesgos y busque nuevas oportunidades.

       

      • Descubra las horas pico y organice el personal en consecuencia
      • Evaluar la eficacia de sus esfuerzos de marketing
      • Aproveche los datos para la colocación de anuncios más potente
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      Análisis de tráfico de piso

      Capture los datos de tráfico de clientes de cada piso y las diversas áreas del centro comercial.

       

      • Evalúe las tarifas de alquiler analizando el tráfico de la tienda principal
      • Evite largos tiempos de espera para servicios o mostradores de pago con gestión de colas
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      Análisis del tráfico de la tienda

      Proporcione servicios para los inquilinos, como mejorar el rendimiento de las ventas al proporcionar datos de tráfico de clientes multidimensionales en su tienda.

       

      • Evaluar las tarifas sin cita previa
      • Compruebe qué áreas son las más populares
      • Evaluar el atractivo de varias marcas y productos.
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      Commercial Display Advertising

      Challenges

      In customer-driven, customer-centered shopping malls, it’s all about catching people’s attention and keeping them engaged.

      Lo que ofrecemos

      Hikvision offers a diverse range of display products, meeting virtually any demand with stunning visuals. With commercial visual displays inside and out, you can provide customers a spectacular shopping experience – and, most importantly, improve turnover.

      • Exterior Advertising
      • Indoor Advertising and Digital Navigation
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      Increase traffic and return rates with increased visual attractiveness.

      • Displaying stunning images and videos with immersive effects 
      • Easily build an image of a popular and fun place to hang out
      • Diverse outdoor display products designed for a host of scenarios
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      Promote activities, display captivating content, showcase products with diverse display products.  

      • Vividly showcase products using indoor displays
      • Help ensure customers do not get confused or lost using digital signage for maps and directions
      • convenient and informative than printed signage

      General Security

      Challenges

      Safety always comes first for your customers, staff, and assets. An accident in a shopping mall can lead to significant losses.

      Lo que ofrecemos

      Hikvision offers a stereoscopic security system, helping you create a more secure shopping environment all around.

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      Comprehensive Security

      Protect every nook and cranny. 

      • 24/7 security established by diverse products suitable for indoor / outdoor areas
      • Excellent nighttime performance
      • Global awareness and check-ins for live video details
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      Proactive Security

      Take action to avoid potential risks. 

      • Detect crowd density with AI-powered solutions, which provide a density map and trigger density alarms in advance so that security guards can take action to avoid risks.
      • Identify blocklisted individuals
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      Emergency Handling 

      Immediate response and remote command. 

      • Remote live view of events through security cameras 
      • Two-way audio with dispatched staff via body-worn cameras
      • Get a handle on incidents immediately from the control center

      Smart Parking Management

      Challenges

      The parking experience is often the first impression you make with your customers. Inconvenient parking experience will result in unhappy customers, traffic and revenue loss. 

      Lo que ofrecemos

      Hikvision’s streamlined parking solution helps create a convenient parking experience both indoors and out, placing your mall among the top choices in customers』 minds.

      • Quick Entry
      • Guía en estacionamientos
      • Car Finding
      • Parking Payment
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      Smooth and efficient entry and exit.

      • LED guidance screen show available parking spaces intuitively
      • ANPR  for automatic vehicle entry, eliminating congestion at the gate
      • Drivers can conveniently take a ticket from the E&E Station for parking payment

       

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      Find vacant parking spaces quickly.

      • Guide drivers to suitable parking floors and areas using floor guidance screens
      • Show vacant parking spaces with parking guidance cameras
      • Applicable to both indoor / outdoor parking lots
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      Help customers quickly find the spot where they parked.

      • Help customers locate their car quickly via interactive parking inquiry terminal 
      • Cars appear on a floor map by simply entering the license plate number in full or in part 
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      Flexibility simplifies fee payment.

      • Offline Payments: Customers can use coupons and pay using multiple methods
      • Online Payments: Customers can pay online using payment codes

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