The Official Sponsor of Hangzhou Asian Games
Commercial Display
Customer: Cadde Marka Media Group
Location: İstanbul, Türkiye
Industry: Retail
Product: Edge-Cute Module (LED-M40HO, LED-M40HO/C)
P6.67 Outdoor Fixel LED Display Unit (DS-D4266CO-1BAB)
Screen size: 88.47 m² for the cube, 304.13 m² for the ceiling
Cadde Marka Media Group manages all advertising screens at Vadi Istanbul Shopping Center, one of Türkiye's largest malls. Recently, they transformed the mall into a visual wonder by installing a new LED Cube and a large LED ceiling.
The main entrance of Vadi İstanbul is a busy area, often serving as a meeting point and surrounded by various restaurants, cafes, and shops. To create a unique and eye-catching display that blends with the mall's modern look, Cadde Marka Media Group installed a 6-sided LED Cube, each side measuring 3.84 m wide and high. This cube is placed in a central square at the entrance, serving as the focal point for the entire mall.
Additionally, a massive 52.8 m by 5.76 m LED ceiling was installed along Fashion Street, a high-end area featuring luxury shops, restaurants, and cafes, with the cube at one end. The ceiling complements the cube, providing visitors with a coordinated and dynamic visual experience.
These LED displays have become major attractions, drawing visitors who take photos and videos and share them on social media. This has boosted the mall's online presence and created a lively atmosphere inside the center. Both local and international brands have shown great interest in renting the screens for their ads, providing Cadde Marka Media Group with a new and profitable revenue source.
The LED screens are highly versatile, able to display special themes and messages during events and holidays. For example, the screens were used to celebrate the Commemoration of Atatürk, Youth and Sports Day, and will feature prominently in the 2025 New Year's celebrations. These events enhance the mall's reputation as a top shopping and entertainment destination. Meanwhile, Cadde Marka Media Group's management of these screens has strengthened their position as a leader in Türkiye's digital media market.
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