Shopping Malls

Shrinkage is on the rise, budgets are tightening, but customers expect more. Hikvision’s solutions for Shopping Malls can help you attract and satisfy a larger audience with nicer shops, easier navigation, better parking experience, while enhancing the overall security in a proactive way.

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Customer Traffic Analytics
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General Security

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Customer Traffic Analytics
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General Security

Challenges

Attracting and retaining customer traffic is a key factor for any successful shopping mall operation. Shopping mall managers are increasingly in search of means to that help enhance their services, evaluate the tenant mix, and assess marketing activities.

Difficult to evaluate tenant mix

Hard to evaluate marketing activity effect

With Hikvision AIoT people counting system, the shopping mall would have a better understanding about the customer traffic when shoppers are moving from the entrance to the floor and from the floor to the store.

Mall Traffic Analysis

Gain insights on foot traffic and flow across the whole shopping mall, assess risks and search out new opportunities.

Discover the busy hours and arrange staff accordingly
Evaluate the effectiveness of your marketing efforts
Take advantage of the data for the most potent ad placement

Floor Traffic Analysis

Capture the customer traffic data of every floor and the various areas of the mall.

Evaluate rent rates by analyzing main store traffic
Prevent long wait times for services or payment counters with queue management

Store Traffic Analysis

Provide services for tenants, such as improving sales performance by providing multidimensional customer traffic data at their store.

Assess walk-in rates
Check which areas are most popular
Assess the appeal of various brands and products

Challenges

Safety always comes first for your customers, staff, and assets. An accident in a shopping mall can lead to significant losses.

Blind security spot

Untimely action to emergencies

Hikvision offers a stereoscopic security system, helping you create a more secure shopping environment all around.

Comprehensive Security

Protect every nook and cranny.

24/7 security established by diverse products suitable for indoor / outdoor areas
Excellent nighttime performance
Global awareness and check-ins for live video details

Proactive Security

Take action to avoid potential risks.

Detect crowd density with AI-powered solutions, which provide a density map and trigger density alarms in advance so that security guards can take action to avoid risks.
Identify blocklisted individuals